Use the Correct File Type
The following are the most common file types for photos, artwork, and graphic design:
- JPEG, or Joint Photographic Experts Group file. This is the most common format for photos, but it doesn’t offer the best resolution.
- PDF, or Portable Document File. Because almost every computer and web browser can read PDFs, and because the resolution is excellent, this may be the single most common file type.
- GIF, or Graphic Interchange Format. This format is often used for animations on webpages.
- TIFF, or Tagged Image File Format.
- BMP, or Bitmap File.
- EPS, or Encapsulated Post Script.
- PSD, or Photoshop file.
While any one of the above file types can be printed from a home computer, they aren’t all optimal for offset printing.
EPS and Photoshop files require specific software to open them, so those file types should generally be avoided unless the printer requests them in that format.
TIFF, GIF, BMP, and JPEG files can’t be color separated, which is necessary for offset printing, so they should be avoided as well.
Generally, a PDF file is your best bet when you’re having any kind of printing done. For offset printing, it’s typically the optimal format.
Use the Correct Color Setting
In print, however, the RGB color system isn’t possible to use. This is because instead of colors being produced with light shining off of a screen, the colors on a piece of paper have to be lit up by an outside source to be seen. This requires a completely different color system to be possible.
Instead of combining the colors red, green, and blue to produce all the other colors, printers use the CMYK color system — combining the colors cyan, magenta, yellow, and black to produce all other colors.
The RGB and CMYK colors systems are not totally compatible, however. The RGB system is capable of producing a much wider spectrum of colors than the CMYK system can. Because of this, you must make sure that the graphics you need printed don’t use any colors that are only visible using a screen, or the RGB system.